Service 12 / 12

Analytics, Tracking & Conversion Optimization

Know which marketing makes money — then make more of it.

GA4, Tag Manager, call tracking and CRM connections, plus testing that turns more of your visitors into customers.

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Marketing analyst reviewing campaign charts on a laptop and noting figures in a notebook at dusk

What it is, plainly.

If you can’t see where your customers come from, you can’t spend wisely. We set up tracking that follows a lead from the first click or call through to the sale, and present it in a dashboard you can read in two minutes.

Then we use that data to improve conversion: clearer pages, shorter forms, faster load times and tested changes that raise the share of visitors who call or buy.

Included

What you get.

  • 01Google Analytics 4 and Tag Manager setup or repair
  • 02Call tracking with recorded calls and source attribution
  • 03Form, booking and e-commerce conversion tracking
  • 04CRM integration and offline conversion import
  • 05Live results dashboard in Looker Studio
  • 06Landing-page audits and A/B testing
  • 07Heatmaps and session recordings to find friction

How it runs

Three steps, no mystery.

  1. 01

    Measure

    Track every call, form and sale back to its source.

  2. 02

    Find friction

    Data and recordings show where visitors drop off.

  3. 03

    Test & improve

    Changes are tested, kept if they win and reported either way.

What changes.

  • A trustworthy cost per lead and cost per customer
  • Higher conversion rates from the same traffic
  • Budget decisions based on revenue, not guesswork

FAQ

Analytics & CRO questions.

01Our analytics already exist. Do we need this?

Often yes — most accounts we audit are missing conversions, double-counting or not tracking calls. We start with a free check.

02Is call recording legal in California?

Yes, with a clear notice at the start of the call. We configure the announcement for you.

03Which CRMs do you connect?

HubSpot, Salesforce, Zoho, Jobber, ServiceTitan and most others with an API or Zapier connection.

Free marketing audit

Ready for analytics & cro that pays its way?

Book a free marketing audit. In about 45 minutes we review your website, Google profile, ads and competitors — and you leave with a written list of what to fix first, whether or not you hire us.

Book your free audit