Service 04 / 12
Google Ads & PPC Management
Pay only for clicks that have a reason to call.
Search, Performance Max and local service ads built around your margins, with every call and form tracked to the keyword that produced it.
What it is, plainly.
Google Ads can be the fastest way to fill a calendar — or the fastest way to burn a budget. The difference is in the structure: tight keyword themes, negative keywords that block the wrong searches, ads that match the landing page and conversion tracking that tells Google which clicks became customers.
We build accounts that way from the start, then manage them weekly. You see cost per lead and cost per customer, not just clicks and impressions, and you always own the account.
Included
What you get.
- 01Account audit or new account build in your name
- 02Keyword research, match-type strategy and negative keyword lists
- 03Search, Performance Max, YouTube and Local Services Ads
- 04Ad copy and extension testing every month
- 05Dedicated landing pages for high-value campaigns
- 06Call tracking and offline conversion import
- 07Weekly bid, budget and search-term management
How it runs
Three steps, no mystery.
- 01
Audit & structure
Find wasted spend and rebuild campaigns around profitable searches.
- 02
Launch & track
Ads, landing pages and tracking go live together.
- 03
Optimise weekly
We cut what doesn’t convert and scale what does.
What changes.
- Lower cost per lead within the first few months
- Budget focused on searches that actually turn into jobs
- Proof of which keywords produce customers
FAQ
Google Ads questions.
01What ad budget do we need?
For most local businesses we suggest starting between $1,500 and $5,000 a month in ad spend so there is enough data to optimise. Our management fee is separate and quoted up front.
02How fast will we see results?
Ads can bring calls in the first week. Expect the first 60–90 days to be about learning and tuning, with costs falling as the data builds.
03Do you mark up ad spend?
No. Ad spend is billed by Google directly to your card; we only invoice our management fee.
Works well with
Related services.
Free marketing audit
Ready for google ads that pays its way?
Book a free marketing audit. In about 45 minutes we review your website, Google profile, ads and competitors — and you leave with a written list of what to fix first, whether or not you hire us.
Book your free audit