Service 06 / 12
Meta, Instagram & TikTok Ads
Put the right offer in front of the right people, every day.
Paid social campaigns with creative testing, audience strategy and conversion tracking — built to bring leads and sales, not just likes.
What it is, plainly.
Paid social works when the creative is strong and the tracking is honest. We write and design ad variations, test them against each other with small budgets, then scale the winners to audiences built from your customer lists, website visitors and lookalikes.
Because privacy changes have made platform reporting less reliable, we set up server-side tracking and compare platform numbers with your actual leads and sales, so decisions are based on reality.
Included
What you get.
- 01Campaign strategy for Meta (Facebook & Instagram) and TikTok
- 02Ad creative: static, carousel and short-form video variations
- 03Audience building from customer lists, site visitors and lookalikes
- 04Pixel, Conversions API and event tracking setup
- 05Lead-form and landing-page campaigns
- 06Weekly creative testing and budget reallocation
- 07Monthly report on cost per lead, cost per sale and return on ad spend
How it runs
Three steps, no mystery.
- 01
Offer & creative
Sharpen the offer, then make several ways of saying it.
- 02
Test
Small budgets find the ads and audiences that convert.
- 03
Scale
Winners get more budget; tired ads get replaced.
What changes.
- Predictable lead flow from social platforms
- A library of proven ad creative
- Tracking that matches your real sales
FAQ
Paid Social questions.
01What budget should we start with?
Most clients start with $1,000–$3,000 a month in ad spend to test creative and audiences, then scale what works.
02Do you create the ads?
Yes — copy, design and short video edits are included. For bigger shoots we use our video production service.
03Can you run ads for an online store?
Yes. We connect your product catalogue for dynamic product ads and track purchases and revenue.
Free marketing audit
Ready for paid social that pays its way?
Book a free marketing audit. In about 45 minutes we review your website, Google profile, ads and competitors — and you leave with a written list of what to fix first, whether or not you hire us.
Book your free audit